By our reporter 24.3.2026
Afrobeats singer Ahmed Ololade a.k.a Asake and sportswear and clothing brand Adidas are working out details of a $35 million endorsement
According to Music Base platform, the deal is aimed at making the Nigerian musician the face of the brand, following his impressive success over the years.
The agreement is expected to be announced once both parties finalise the terms.
The sensational singer Ego was once a dancer and has been wearing the Adidas brand for a very long time now, apparently making them the hardest duo.
At the same time, Sony Music Entertainment is looking to partner with its record label, Giran Republic, to help its artists gain global recognition.
Asake broke into the music scene with his debut album, Mr Money with the Vibe, released in 2022, it set a record for the biggest opening day for an African album on Apple Music at the time, and debuted at number 66 on the Billboard 200 chart.